Your shop.Counted.

Masith turns the CCTV your shop already has into a daily operations report. Visitors per hour, busy and quiet periods, time in key areas. Processed inside the shop, with no face recognition.

Talk to us See how it works
Where we are

Built, tested, and waiting on one approval.

  1. DoneProduct builtCamera reading, people counting, the owner dashboard and the Arabic/English daily report, built and tested by the founder.
  2. DoneFirst shop signed upA flower shop in Riyadh signed a letter of intent in October 2026.
  3. In progressRegulatory approvalApproval for in-store video analytics has been requested from the Ministry of Interior. No shop footage is analysed before it is granted.
  4. NextFounding pilots in JeddahA small group of founding shops, each checked against a hand count before any number reaches the owner.

Hours of footage. Nobody watching. Owners still guess how many came in and when they're busy. Masith answers from the cameras you already have.

01 / 04

It counts.

Masith reads the cameras your shop already has and counts every visitor crossing the door. No new counters, no new cameras.

02 / 04

It reports.

One short report a day, in Arabic or English: visitors, busy and quiet hours, and time spent in the areas you choose.

03 / 04

You staff the real rush.

See which hours are actually busy, then put your people where the customers are instead of paying for quiet hours.

04 / 04

You know what worked.

Compare the days before and after a promotion, a new display or new opening hours, using the visitors you really got.

Built to be trusted.

Four rules Masith keeps in every branch.

01

No face recognition. Ever.

Masith counts people and measures time. It never identifies who anyone is.

02

Video stays in the shop.

Analysis runs on a small box inside the branch. Only counts and times leave it.

03

Checked before it's shown.

No number reaches an owner before it is checked against a hand count at that shop.

04

Honest when blind.

If a camera is offline, the report says “not counted”. Never zero.

Starts atyour door.

One platform that grows with the shop. Visitor counting comes first; every other module is released only after it passes testing at a real shop.

First productVisitors and dwell timeVisitors per hour, busy and quiet periods, time in key areas.
In developmentF&B hygiene checksGloves, mask and hair cover, checked on the serving hand.
In developmentServings vs salesServings counted by the camera, matched to the till per shift.
In developmentAI operations agentReads the reports and acts only within limits the owner sets.
PlannedPOS connectionSales and visitors in one view, from the till the shop already uses.
PlannedInventory trackerStock levels next to what the shop actually sells.

We are choosing our founding shops in Jeddah. Pilots start once the regulatory approval for in-store video analytics is in place.

Become a founding shop
Founder

Built end to end by its founder.

Abdulkarim Bisharah built Masith himself: camera ingestion, people detection and tracking, line-crossing counts, the database, the owner dashboard and the Arabic/English daily report.

BSc Computer Science (Data Science, AI extension) at Taylor's University, graduating 2027. Founder of ICETRACK, a bilingual sports-club management platform. Silver Award, pitching, eCONDEV 2026.

Masith on LinkedIn
2,013
automated tests run on every change
18.4 fps
visitor counting on an ordinary CPU, where 8 are needed
AR · EN
every report in Arabic or English
Questions owners ask

Before you message us.

Do I need new cameras?

Usually not. Masith reads the IP cameras most shops already have, through their standard video stream. We check your cameras on the first visit.

Does my video leave the shop?

No. A small computer inside the branch does the analysis. Only counts and times leave it.

Does it recognise faces or identify people?

No, never. Masith counts people and measures time. It does not know who anyone is.

Is this allowed in Saudi Arabia?

Video analytics in shops needs approval from the authorities. We have requested it, and pilots start only after it is granted.

What will I actually get?

One short report a day in Arabic or English: visitors per hour, your real busy and quiet hours, and time spent in the areas you choose.

What does it cost?

We share pricing on the first call. Founding shops get founding terms.

Talk to us.

Run a shop or café in Jeddah? Tell us about your branch. We reply within one working day.

Based in
Jeddah, Saudi Arabia